Rihanna did not stutter with this one, redefining beauty standard's, Fenty re-imagine's the classic Cameo motif by centring a black woman in the design. The collection tapped into authentic black talent with Nigerian Photographer Ruth Ossai and hairstylist Issac Poleon. The collection exalts black womanhood and redefines the cameo for a new generation.
The Cameo is an emblem of fearlessness, elevation, creativity and joy — everything Fenty stands for. More than a sisterhood, Fenty is a coming together of powerful women. The Cameo is part of our legacy.
Cameos have found their place as prized, meaningful works of art, from Ancient times through to the Renaissance and Neo-classical periods, and beyond. They’ve elevated universal tales of love, loss and magic, to portraits and mythical figures. FENTY owns the myth, honoring a new, contemporary heroine.
Oval-shaped, embellished with pearls and Swarovski® crystals, the luxuriously embossed jewel frames the profile of a singular, young, black woman.
THE PHOTOGRAPHER — RUTH OSSAI
Shot by Nigerian photographer, Ruth Ossai, the Cameo campaign iconizes its all-female cast who wear the emblem with pride. Ruth’s vibrant backdrops layer frames of beauty.