Best known for its kitchen appliances and bathroom furniture, Vipp decided to expand into the hospitality market in a somewhat unusual way. Perhaps responding to the massive success of the model pioneered by companies like Airbnb, Vipp is building a series of one room self-service accommodations situated in various extraordinary locations and designed to offer a beautiful experience.
Each room is equipped with a kitchen allowing guests to cook, stocked with curated amenities, a mini bar and a bottle of champagne. They also provide organic cotton bedding, so there is no loss of quality, just an extraordinary stay in a unique location.
"Our hotel is not ordinary, and instead of one location with identical rooms and a continental breakfast, we offer experiences and essentials. Our rooms are spread out at various locations, so we do not have a reception or a concierge. You won't find a 24-hour lobby, a gym, daily housekeeping or fitness facilities. Instead, we offer tailored and curated design destinations out of the ordinary, filled with Vipp's take on design. A part of the experience of our destinations is to engage with the interior of our hotel rooms."