Daniel Oduntan

September 22, 2017


We first encountered the remarkable collective that is Soul Labels at the #64BITS event in London earlier this year. We spoke to the London based Creative Director and Founder, Photographer and Artist Daniel Oduntan about the polymath group and the importance of identity, representation and Black Creativity.


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Read more in the issue, view here.



A Voyage into representation and identity.


“A people’s art is the genesis of their freedom.” - Claudia Jones, 1959 


How does the world perceive us? Who writes the narratives that shape us? Centuries of inequality have resulted in countless debasing effigies of Blackness. With modern communications levelling the playing field and today’s creative black talent standing on the shoulders of icons who went before, we are on the cusp of a cultural coup d’état. 





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