Functionality Meets Fast fashion @ Missguided

Functionality and fast fashion collide with Missguided's multi-way dress. This piece aptly named 'Do Me Anyway' can be worn 100 different ways and involves changing the position of two straps which act as a obi belt, bra and sleeves. The concept of more fucntional interchangable pieces is a developing one and we can see more womenswear brands adopting functionality as a major priority. Todays modern female consumer wants a garment that is as flexible and diverse as she is. A brilliant effort from the Missguided design team.

 

Read more about the functionality trend here> 

 

Shop Missguided's Multiway collection >

Shop the 'Do Me Anyway' Multiway dress >

 

 

 

 

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